Mojos style guide

Be a contributor

Do you live to travel and inspire other travelers to do the same?

At World Nomads, travel is in our blood. It’s in our DNA. We believe adventurous travel to be an essential part of our lives, and our goal is to inspire fellow nomads to explore their boundaries, travel informed, and do it as part of a connected global travel community.

Our Explore content inspires travelers to discover their next adventure with meaningful, and completely original, local insights, activities, and must-dos from around the world. It should feel like advice from a knowledgeable, well-traveled friend.

Research is great (and getting the details right is important), but what we’re really looking for is your first-hand expertise and experiences.

While sunsets, mountain vistas, and the sound of surf crashing on a white sand beach are all important aspects of travel, we want your content to convey how that experience affected you. World Nomads content needs to have an element of travel “magic.”

And don’t forget, travel is a very sensory experience. It helps if your content also addresses sight, hearing, taste, smell, touch, time, pain/pleasure, balance, temperature (to name a few).

Travel Guides

When writing for a World Nomads travel guide or article, please keep in mind the following: describe what you see and experience – what local people live there, what wildlife/livestock can be seen, what is the geography and scenery, what is the temperature, the weather, what does it feel like to be there. Bring the place alive for the reader as much as possible. Assume they know nothing.

If we are recommending our travelers visit a destination, we need to explain why – where is it, what is it, what’s there, what makes it an interesting place to visit? If it isn’t worth going to, don’t mention it.

We don’t just want a list of places to take a great selfie – we want you to report on and inspire authentic travel, making local connections that changed the way you view the world. Was there an opportunity to give back to a place you liked, what changed in you from what you saw and did?

Think of it like this: an ordinary traveler posts a photo of a mountain and talks about how majestic it is, how tall it is, where it is. A Nomad posts a photo of a mountain and talks about how being there made them feel, about the people they met, what they learned, and how having visited it has changed their life.

Our Travel Guide content falls under these basic categories:

Practical tips: Here’s where you can use your expertise to help others have a smoother, better, more authentic travel experience. From how to get around and where to stay, to when to go and what to pack, insider knowledge of a place is invaluable. But there’s also room for your personal experiences – did you make a lifelong friend through a homestay? Do you have a travel hack that will vastly improve the readers’ trip? We want to hear it.

Safety: We encourage independent travel, and we want to empower travelers by giving them the information they need to stay safe. These articles offer up-to-date tips on scams and crime to watch out for, ways to avoid getting sick, and advice for women and LGBT travelers. The content is straightforward, not scary – by helping travelers prepare, we enable them to push their boundaries in a responsible way.

Culture: This content gives travelers a deeper understanding of a destination, its people, and its distinctive customs, traditions, and cuisine. By helping our readers avoid faux pas and tourist traps, and pointing them to unique local experiences, your cultural expertise can enable them to discover the true essence of the place.

Adventure: From skiing to surfing to trekking, our readers love seeking out adventure wherever they go. This content offers local insights on the most worthwhile activities in the region, along with tips on safety, preparation, and how to get there. We want your first-hand knowledge.

Wilderness: There’s more to travel than cities. This content guides readers off-the-grid to discover remote places, watch wildlife, and explore nature – and helps ensure they do so in a safe and environmentally responsible manner. If you’re familiar with back-country travel in the region, and/or are deeply knowledgeable about the flora and fauna, we want to hear from you.

Here’s a simple checklist to help sense-check that your content is suitable for World Nomads:

Simplicity is key, but speak with authority – we are a wealth of knowledge, but we don’t waffle on. We get right to the point, and speak with an understated, charismatic authority.

We are adventurous, not irresponsible – we love pushing the boundaries, and encouraging Nomads to go off the beaten track. However, our writing should encourage people to be responsible and respectful, and our advice should never impact the lives of locals, wildlife, or the environment.

Positive, with a dose of healthy cynicism – we should be aware that not everything in the world is shiny and happy. We’re realists who always question things. Our writing should encourage people to be respectful and take responsibility for their own actions, in a positive way.

Confident, not conceited – we’re worldly and we’ve seen lots of things, but we don’t act like conceited know-it-alls. When we do take a stand, we’ll do our best to inform without preaching, and encourage discussion.

Curious by nature – everything we write should encourage and stimulate curiosity, unleash passion, inform the reader, and drive a desire to know more.

Honest and authentic but not try-hard – everything we write should be honest and genuine. It should reflect the opinions of the author, not be driven by third party motivations, and this is made easier when we find contributors with the same voice as us.

We are storytellers.

Once you’ve finished writing, go back and check – your copy should feel distinctly like World Nomads: real, authentic, and even a little rugged.

Finally…

Accuracy is key – if we say it’s the oldest, tallest, third largest, World Heritage-listed, make sure it is.

Check that names of places and people are spelled correctly, and that sentences are punctuated properly.

Our largest audience is the US. Please write to Americanized spelling. If you’re unsure use Grammarly, which will help point out any incorrectly spelt words.