World Nomads helps travellers “explore their boundaries” and our content is all about sharing stories about experiences, and crafted around our brand values:
While sunsets, mountain vistas and the sound of surf crashing on a white sand beach are all important aspects of travel, what we want you to convey in your content is how that experience affected you. Did you meet locals who changed the way you view the world. Was there an opportunity to give back to a place you liked, what changed in you from what you saw, and did?
And don’t forget, travel is a very sensory experience. It helps if your content also addresses sight, hearing, taste, smell, touch, time, pain/pleasure, balance, temperature (to name a few).
With this in mind it is most important when creating content for us to ask these questions:
Think of it like this: an ordinary traveller posts a photo of a mountain and talks about how majestic it is, how tall it is, where it is. A Nomad posts a photo of a mountain and talks about how being there made them feel, about the people they met, what they learned, and how having visited it has changed their life.
As an additional guide to video makers – the visual style should reflect our core values and fit one of these types: